If you’re thinking about starting an online business in India, but you’re stuck on what to sell — you’re not alone. With so many options, it’s hard to know which products will actually make money.
In this blog, we’ll break down the best products to sell online in India based on current market trends, consumer demand, profit margins, and ease of sourcing. Whether you’re just starting or scaling up, this guide will help you choose the right products to sell.
Trending Niches for 2025
Before we get into specific products, here are some hot niches dominating online shopping in India right now:
- Health & Wellness
- Eco-friendly/Sustainable products
- Home decor and lifestyle
- Personalized gifts
- Pet care
- Smart gadgets & accessories
Top 20 Best Products to Sell Online in India
1. Phone Accessories
- Examples: Phone cases, chargers, pop sockets, screen guards
- Why it sells: Everyone has a phone, and people love customizing them.
- Profit margin: 30–60%
- Where to source: Local wholesalers, Alibaba, or IndiaMart
2. Smart Watches and Fitness Bands
- Why it sells: Health-conscious Indians are embracing fitness gear more than ever.
- Pro Tip: Focus on budget-friendly smartwatches under ₹2000 for volume sales.
3. Skincare & Organic Beauty Products
- Examples: Face serums, herbal soaps, natural oils
- Why it sells: Shift toward chemical-free and Ayurvedic solutions.
- Success Tip: Partner with small Indian D2C brands or white-label your own.
4. Reusable and Eco-Friendly Products
- Examples: Bamboo toothbrushes, steel straws, cloth pads
- Target audience: Millennials and Gen Z in Tier-1 cities
- Marketing idea: Use “zero waste” lifestyle content on Instagram Reels and YouTube Shorts.
5. Customized Gifts
- Examples: Name mugs, photo lamps, couple T-shirts
- Great for: Birthdays, anniversaries, Valentine’s Day
- Tools needed: Just a Shopify store and access to print-on-demand platforms
6. Home Decor Items
- Examples: Wall art, Boho cushions, indoor plants
- What works: Handmade or Indian-ethnic pieces for a cultural touch
7. Pet Accessories
- Examples: Leashes, toys, pet grooming kits
- Why it’s growing: Indian pet ownership is rising fast, especially post-COVID
- Tip: Target Instagram pet parents with engaging reels
8. Kids’ Educational Toys
- Examples: STEM kits, DIY science kits, puzzle boards
- Why it sells: Parents are investing more in smart toys than ever before
9. Portable Kitchen Appliances
- Examples: Mini choppers, electric kettles, compact mixers
- Target buyer: Urban bachelors, students, newlyweds
10. Work-from-Home Essentials
- Examples: Laptop stands, ring lights, posture chairs
- Best-selling combo: Phone tripod + ring light for content creators
11. Niche Apparel
- Examples: Gym wear, oversized T-shirts, religious print hoodies
- Pro Tip: Use Instagram influencers for UGC (user-generated content) to go viral
12. Jewellery (Imitation & Silver)
- Types: Oxidized jewellery, nose pins, minimalist silver
- Where to sell: Etsy (international) and Meesho (domestic)
13. Digital Products
- Examples: Resume templates, planners, design assets
- Why this rocks: 100% margin, no delivery headaches
- Target market: Freelancers, job seekers, students
14. Fashion Accessories
- Examples: Belts, handbags, sunglasses, scrunchies
- Tip: Bundle products to increase average order value
15. Car and Bike Accessories
- Examples: Mobile holders, cleaning kits, LED lights
- Target audience: Middle-class car/bike owners, delivery boys
16. Healthy Snacks and Superfoods
- Examples: Protein bars, roasted seeds, keto chips
- Trend: Vegan, gluten-free, low-calorie snacks are booming
17. Subscription Boxes
- Types: Skincare kits, snack boxes, book club packs
- Why it works: Creates predictable monthly income
18. Personal Safety Devices
- Examples: Pepper sprays, emergency alarms, GPS trackers
- Target audience: Women in urban cities, travelers
19. Spiritual & Ritual Items
- Examples: Rudraksha beads, brass diya sets, incense holders
- Marketing angle: Tap into “Desi pride” and religious sentiments
20. Craft Supplies & DIY Kits
- Examples: Embroidery kits, resin art supplies, candle-making kits
- Audience: Etsy sellers, hobbyists, school/college students
Bonus Tip: Avoid Generic Dropshipping Products
Low-quality dropshipping items like fidget spinners or generic watches are done. Consumers want trust and quality. Focus on:
- Unique Value
- Local Relevance
- Fast Shipping
- Branding
How to Choose the Right Product for You
Here are 3 questions to help you pick your perfect product:
- Do people search for it online?
Use tools like Google Trends, YouTube, or Amazon best-sellers. - Can you source or brand it affordably?
Avoid products that need high upfront costs unless you’re sure. - Is it evergreen or trending?
Trends give quick profits; evergreen gives consistent income.
Final Thoughts
India’s online shopping space is exploding. Whether you’re planning to launch your own brand, start a Shopify store, or sell on marketplaces like Amazon, Flipkart, or Meesho — now’s the time to act.
Start small, validate fast, and scale what works.
Want help launching your product or setting up your store? Drop a comment below — or reach out directly. Let’s build something profitable together!
